Evaluate digital marketing expertise across channels
Real scenarios covering paid media, SEO, analytics, and copywriting. Identify candidates who can drive growth.
The Marketing IQ Assessment evaluates candidates across the full spectrum of modern digital marketing. From paid acquisition to organic growth, analytics interpretation to creative copywriting, this assessment identifies marketers who can make an immediate impact on your team.
This assessment covers the following key areas to evaluate candidate proficiency.
Each candidate is evaluated across these core competencies.
Ability to plan, execute, and optimize paid campaigns across Google, Meta, and other platforms.
Understanding of technical SEO, content strategy, and organic growth tactics.
Skills in setting up tracking, interpreting data, and making data-driven decisions.
Ability to craft compelling messages that resonate with target audiences.
Get a preview of the types of questions candidates will encounter.
You notice a 40% drop in organic traffic after a site migration. Walk us through your diagnostic process.
A client has $50K/month for paid acquisition. How would you allocate it across channels for a B2B SaaS product?
Rewrite this landing page headline to improve conversion: "We Offer The Best Software Solutions"
Candidates are scored across four dimensions: Strategic Thinking (25%), Technical Execution (30%), Analytical Skills (25%), and Communication (20%). Each response is evaluated against a structured rubric by our scoring system.
Common hiring scenarios where this assessment provides the most value.
Evaluate candidates for roles focused on acquisition, conversion optimization, and revenue growth.
Assess strategic thinking and hands-on execution skills for mid-level marketing positions.
Screen specialists for agency roles requiring deep channel expertise.
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