Insights
Hiring ideas, playbooks, and product news.
Browse our latest articles on assessments, hiring best practices, and product updates.
How to Evaluate Marketing Talent: A Data-Driven Approach
Resumes don't reveal whether a marketer can actually run a profitable paid campaign. Here's how skills-based assessments close the gap between credentials and capability.
Hiring Product Managers Who Ship: Beyond the Case Interview
Case interviews test presentation skills, not product sense. Here's how to assess the competencies that actually predict PM success—prioritization, execution, and stakeholder alignment.
Assessing UX/UI Designers: Portfolio Reviews Aren't Enough
A beautiful portfolio can hide weak research skills. Learn how to evaluate the full design spectrum—user research, interaction design, visual craft, and accessibility awareness.
Behavioral Assessments: Measuring the Traits That Predict Team Success
Technical skills get candidates in the door. Behavioral traits determine whether they stay, grow, and elevate the people around them. Here's how to measure what matters.
Hiring HR Professionals: Assessing the People Who Assess People
HR teams are the architects of your hiring process. When you hire an HR professional, you need to evaluate their knowledge of employment law, talent strategy, and employee relations—not just their interview presence.
Finance Manager Assessments: Testing Strategic Thinking, Not Just Spreadsheet Skills
Any analyst can build a DCF model. But can they advise the CEO on capital allocation under uncertainty? Here's how to assess the finance leaders your business actually needs.
Scaling Marketing Assessments for Hybrid Growth Teams
What top brands learned after rolling out Sira's digital marketing module across paid, lifecycle, and analytics squads.