Design career path
5 roles in design, ordered from entry level to executive. Each guide covers what the role owns, the skills employers screen for, and what the next step looks like.
The ladder
Progression is rarely strictly linear, but this is the common shape of a design career.
UX Researcher
Plans and conducts user research studies that uncover actionable insights to improve product experiences. Employs a range of qualitative and quantitative research methods, translating findings into …
UI Designer
Crafts visually polished, pixel-perfect user interfaces that bring wireframes and UX concepts to life. Works within and contributes to the design system, ensuring visual consistency and …
Senior UX Designer
Designs end-to-end user experiences for complex product features, working independently from research through high-fidelity prototyping. Serves as a UX subject matter expert within cross-functional teams, influencing …
UX Lead
Leads a team of UX designers and researchers, owning the end-to-end user experience for a major product area. Balances hands-on design work with people management, driving …
Head of Design
Leads the entire design organization, setting the creative vision and design strategy across all products. Builds and mentors a high-performing design team while ensuring design excellence …