Marketing career path
5 roles in marketing, ordered from entry level to executive. Each guide covers what the role owns, the skills employers screen for, and what the next step looks like.
The ladder
Progression is rarely strictly linear, but this is the common shape of a marketing career.
SEO Specialist
The SEO Specialist is responsible for improving organic search visibility and driving qualified traffic through technical optimization, content strategy, and link building. This role requires a …
Content Strategist
The Content Strategist develops and executes the content strategy that drives brand awareness, audience engagement, and lead generation across all content formats and channels. This role …
Growth Marketing Manager
The Growth Marketing Manager drives user acquisition, activation, and retention through data-driven experimentation and optimization across the full marketing funnel. This role combines analytical rigor with …
Marketing Director
The Marketing Director leads a team of marketing managers and specialists to execute on the company marketing strategy across multiple channels and programs. This role bridges …
Chief Marketing Officer
The Chief Marketing Officer is responsible for overseeing the entire marketing organization, setting brand strategy, and driving revenue growth through integrated marketing initiatives. This executive partners …